CHARACTER DESIGN: SIMPLE RULES FOR ANY STYLE - PART 2

If you’ve studied character design fundamentals before, Character Design: Simple Rules for Any Style - Part 2 focuses on applying character design fundamentals to complete character designs, showing what works, what doesn’t, and why.

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LECTURE FORMAT

  • Pre-Recorded learn at your own pace instruction

    • 2 Hours 49 Minutes of Video Instruction (1080p)

  • Practice Sheets (Printable or Digital) to complete after each lesson

  • Compatible with PC, Tablet, and Mobile Devices

  • Language: English

DAVID PEREZ

Line drawing of a man with glasses and a beard wearing a baseball cap. The man is smiling and viewed from the shoulders up. Below the drawing, a teal banner displays the name "David Perez" in white text.

David Perez is a husband, father, and artist with over a decade of experience in the animation industry. He has had the privilege of working at some of the most renowned studios, including Disney, DreamWorks, Warner Bros, Nickelodeon, Sony, and Netflix.

Teaching and giving back has been one of the most rewarding aspects of his career. David occasionally offers online workshops, and he also shares free insights on his YouTube channel (@dzine555) to help aspiring artists on their creative journey.

Character design isn’t about being “advanced.” It’s about mastering the basics at a deeper level. Over the years, He has learned that great design always comes back to simplicity and that’s the foundation of my teaching philosophy.

You’ll not only learn how things work but also why they work. More importantly, you’ll gain the tools to deconstruct and rebuild characters in your own unique way. His goal is to make learning accessible, easy to understand at any age, and use his courses as a resource you can return to no matter where you are in your artistic journey.

David has a 100-page how-to book designed to teach anyone the fundamentals of character design. Whether you’re just starting out or looking to refine your skills.

If you would like to see more of his work you can check out.
www.davidperezdzine.com

Helpful Resources

David’s Books

Character Design Essentials - Book
$40.00
  • Character Design Essentials is designed around one goal:
    helping you create characters that actually feel alive, clear, and appealing.

    By the end of this book, you’ll be able to:
    • Design characters that read clearly from any angle
    • Make confident design choices instead of guessing
    • Build characters that communicate story and personality at a glance
    • Turn loose ideas into structured, professional-looking designs
    • Create work that feels intentional, expressive, and memorable

    This isn’t about memorizing rules, it’s about understanding why designs work, so you can apply the fundamentals to any style and any project.

    Whether you’re just starting out or refining your portfolio, this 100-page guide gives you a repeatable process you can come back to again and again as you grow.

  • Testimonials...

  • "I had the pleasure of mentoring David early in his beginning journey as a character designer. He's a creative talent that has a solid knack for crafting characters with personality and depth. I'm happy to endorse David as a skilled character designer who can bring creativity to any project.

  • Joe Moshier (Character Designer - The Emperors New Groove, The Boss Baby, Vivo)

  • "David taught me everything i know. I know very little, but i owe it all to him. You need this book!!"

  • Peace and Love  

  • Craig Kellman (Character Designer - Hotel Transylvania, Madagascar, Samurai Jack)

  • "David has that design insight that will get you to the next level in your work. "

  • Tony Siruno (Character Designer - Spider-man: Into the Spiderverse, Kung Fu Panda, How to train your dragon)

Character Design Essentials - PDF
$25.00
  • Character Design Essentials is designed around one goal:
    helping you create characters that actually feel alive, clear, and appealing.

    By the end of this book, you’ll be able to:
    • Design characters that read clearly from any angle
    • Make confident design choices instead of guessing
    • Build characters that communicate story and personality at a glance
    • Turn loose ideas into structured, professional-looking designs
    • Create work that feels intentional, expressive, and memorable

    This isn’t about memorizing rules, it’s about understanding why designs work, so you can apply the fundamentals to any style and any project.

    Whether you’re just starting out or refining your portfolio, this 100-page guide gives you a repeatable process you can come back to again and again as you grow.

  • Testimonials...

  • "I had the pleasure of mentoring David early in his beginning journey as a character designer. He's a creative talent that has a solid knack for crafting characters with personality and depth. I'm happy to endorse David as a skilled character designer who can bring creativity to any project.

  • Joe Moshier (Character Designer - The Emperors New Groove, The Boss Baby, Vivo)

  • "David taught me everything i know. I know very little, but i owe it all to him. You need this book!!"

  • Peace and Love  

  • Craig Kellman (Character Designer - Hotel Transylvania, Madagascar, Samurai Jack)

  • "David has that design insight that will get you to the next level in your work. "

  • Tony Siruno (Character Designer - Spider-man: Into the Spiderverse, Kung Fu Panda, How to train your dragon)